8/29/2023 0 Comments Order madcap online![]() ![]() In addition to its Lake Effect Winter Blend, “a popular seasonal coffee release that combines bright and complex single origins from Rwanda and Ethiopia,” Madcap also is launching a Lake Effect Collection that includes limited-edition water bottles, coffee tumblers, apparel and headwear designed by artist and Michigan native Geoff Holstad.Īll Lake Effect merchandise is available exclusively through Madcap’s website, with the Lake Effect coffee available online and in Madcap’s three cafés in Grand Rapids and Detroit. Up and down our value stream, from the coffee bean to the water we use to brew each cup, Madcap Coffee is committed to doing our part in protecting the environment and the freshwater resources that make our craft possible.” As a Michigan-based company operating near the Great Lakes, we also recognize the importance of not taking our freshwater resources for granted. ![]() “As an agricultural product, the future of the specialty coffee industry hinges on global producers’ ability to sustainably farm and manage resources. “As a specialty coffee company operating with both local and global reach, issues like the environment, climate change and water quality are front of mind at Madcap,” said Trevor Corlett, founder and co-CEO of Madcap. Ten percent of café and online sales from Madcap’s Lake Effect coffee and collection will benefit FLOW, which is dedicated to protecting and preserving waters in the Great Lakes Basin through education policy and solutions to pressing energy, water and climate issues. To celebrate its 1% membership and to highlight its retail expansion into northern Michigan’s Leelanau Peninsula with the acquisition of Blue Boat Coffee in September, Madcap is partnering with Traverse City-based nonprofit and 1% partner For Love of Water (FLOW) to launch a seasonal Lake Effect winter coffee blend and associated merchandise collection. As part of its membership in this initiative, Madcap is committing to donate 1% of its annual sales to support nonprofits focused on defending the environment, combatting climate change and conserving water. ![]()
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